SENSORIA x PACHA at FIXE LUXE

Pacha Playa Dubai, part of the FIVE Luxe resort, brings the iconic energy of Pacha Ibiza to a luxurious poolside setting. A massive LED screen overlooking the pool became the centerpiece, featuring real-time visuals crafted in Notch and synchronized with live music and ambient beats. The visuals blended Ibiza’s vibrant spirit with Dubai’s opulence, dynamically responding to music and lighting. Powered by TouchDesigner and Pixera, the system enabled seamless control and adaptability for events. This project redefines immersive design, merging Ibiza’s legendary charm with Dubai’s luxury, setting a new standard in hospitality experiences.

BREAKDOWN

Expanding the legendary Pacha Ibiza experience to new horizons, I had the opportunity to bring the iconic club’s visual magic to Pacha Playa Dubai, part of the luxurious FIVE Luxe resort. Tasked with transforming the poolside area into a vibrant, immersive destination, I reimagined the interactive visuals for a massive LED screen overlooking the pool, blending the energy of Ibiza with the opulence of Dubai.

Using Notch, I designed an extensive library of real-time rendered 3d scenes specifically tailored to the poolside environment. These interactive layers included a mix of generative content combinations and reimagined scenes inspired by the iconic Ibiza club. The premaded visuals were synchronized to live music performances and ambient beats, ensuring that every moment felt alive and connected to the rhythm of the space.

The massive LED screen at Pacha Playa Dubai became the canvas for these visuals. Positioned to dominate the poolside view, the screen acted as both an artistic centerpiece and an interactive element that elevated the atmosphere. The visuals responded dynamically to music and lighting, creating a seamless fusion of technology, art, and environment; all managed by a powerfull Pixera system.

This immersive setup was previusly implemented by a robust TouchDesigner system as the central hub for controlling the sound. The system enabled real-time adaptability, ensuring that operators could synchronize content with the live performances or ambient playlists effortlessly.
The streamlined interface provided flexibility, allowing for smooth transitions between different visual themes and real-time effects tailored to the event’s mood.

Pacha Playa Dubai celebrates the best of both worlds: the iconic spirit of Ibiza and the luxurious energy of Dubai. Through this project, I had the chance to bring these two cultural powerhouses together, delivering a poolside experience that redefines immersive design. The visuals not only honor Pacha’s legendary history but also set a new benchmark for luxury hospitality, proving that the magic of Ibiza can thrive anywhere in the world.

CREDITS

Creative Studio: UNIT9
Creative Direction: Sean Pruen
Executive Producer: Martino Butti
Producer: Manuela Mesrie
Hardware Lead: Hugh Boys

Notch Designer: Lorenzo Venturini
Touchdesigner Developer: Quentin Bozon
Pixera Programmer: Spencer Chase
Pixera Operator: Pradeep Mohan

Media Server: Pixera
Software: Notch, Touchdesigner

Client: FIVE
Locations: FIVE LUXE JBR | Playa Pacha - Dubai (UAE)
Date: January - April 2024

Press: Notch Showcase, UNIT9 Showcase, FWA Case

You may also like