BREAKDOWN
The project developed for Gitex 2023 in Dubai is a sophisticated interactive installation created using Notch, designed to monitor real-time crowd density of people within a specific area.
By utilizing advanced sensors and processing software, the installation gathers data on the number of people in the space and translates it into dynamic visual outputs.
This enables the creation of an immersive experience that constantly adapts to the real-time situation, providing continuous monitoring of how crowd density fluctuates throughout the event.
By utilizing advanced sensors and processing software, the installation gathers data on the number of people in the space and translates it into dynamic visual outputs.
This enables the creation of an immersive experience that constantly adapts to the real-time situation, providing continuous monitoring of how crowd density fluctuates throughout the event.
To amplify the visual impact and ensure optimal engagement for participants, the visuals created through the graphic design were also projected onto totems strategically placed throughout the area. This allowed the immersive experience to be extended to multiple observation points, enhancing the visibility of dynamic changes in crowd density and facilitating a direct connection with the surrounding environment.
The installation's graphic component was designed to respond fluidly and instantly to changes in density, using a combination of colors and shapes that shift according to the data received. By managing the entire system with Touchdesigner, we could synchronize visuals and lights in real time by matching the same color generated by the Notch visual.
As crowd density increases, the graphics transform: colors intensify, and shapes expand, creating a visual effect that simulates the intensity of human flow. Conversely, in areas with lower density, the graphics become subtler and lighter, reflecting a sense of open space.
This approach not only enhances the visual experience but also makes the interaction with the environment more aware and responsive.
As crowd density increases, the graphics transform: colors intensify, and shapes expand, creating a visual effect that simulates the intensity of human flow. Conversely, in areas with lower density, the graphics become subtler and lighter, reflecting a sense of open space.
This approach not only enhances the visual experience but also makes the interaction with the environment more aware and responsive.
The installation made a significant impact in showcasing how modern technologies can be creatively applied to reflect and interpret the social dynamics of a city in real-time.
The work is not only an example of advanced interactivity but also a significant step toward integrating smart, visually engaging solutions for urban management.
The work is not only an example of advanced interactivity but also a significant step toward integrating smart, visually engaging solutions for urban management.
CREDITS
Event: GITEX 2023 Dubai Municipality
Creative Studio: KRAFTWERK
Direction: Bálint Szöke
Creative Studio: KRAFTWERK
Direction: Bálint Szöke
Notch Designer: Lorenzo Venturini, Adriano Lombardo
Light Designer: Adriano Lombardo
Touchdesigner Developer: Flavia Amato
Software: Notch, TouchDesigner
Locations: Dubai
Date: August 2023
Light Designer: Adriano Lombardo
Touchdesigner Developer: Flavia Amato
Software: Notch, TouchDesigner
Locations: Dubai
Date: August 2023
