/ IFA - 2025
The Project_
We produced the video content for Bonsaininja For Haier Europe at IFA 2025 in Berlin. Within a vast 3,000-square-meter pavilion, multiple exhibition areas were set up to showcase the smart home concept and the ecosystem the brand is developing. Our videos led visitors on a journey through the connected home by Haier, Candy, and Hoover, featuring interactive experiences, games, and immersive audiovisual installations.
/ SMART HOME
An interactive installation that brings Haier’s smart home ecosystem to life. The centerpiece is a dynamic interactive floor, where users can explore the brand’s connected solutions through movement and gestures, transforming the space into an engaging and immersive discovery experience.
/ WASHING
An interactive installation where visitors used a glowing tracking ring to swipe left or right on a series of lifestyle images, choosing what they liked or disliked. Based on their preferences, the system suggested the most suitable products from the brand’s ecosystem, transforming a simple gesture into a playful path of discovery.
