Located in the heart of Dubai, the Bridge of Love is a permanent interactive installation inside the One Za’abeel tower, designed to create a unique emotional experience for visitors. Guests dining at the restaurants can purchase a digital padlock, customize it, and see it appear in real time on the LED wall spanning the bridge between the two dining areas. By scanning a QR code on their table, users access the dedicated web app, where they can choose the color, decorative gems, and engrave their initials.
Once the customization is complete, they receive a video ready for social sharing, while their digital padlock comes to life on the massive LED surfaces of the bridge, visually enhancing the concept of the love bridge.
The visual infrastructure of the project is powered by Notch, ensuring a seamless interactive flow between the web app and the physical installation. The LED wall, which wraps around the bridge with ever-evolving visual content, combines pre-rendered and real-time generated elements. The connection between the web app and the LED wall is made possible through a JavaScript script integrated into Notch, which receives purchase data and dynamically updates the displayed content. The entire system is orchestrated by the disguise (d3) media server, responsible for handling real-time playback in Notch, content mapping, and animation synchronization with the bridge structure.
The web app developed for this project is the core of the user experience, providing an intuitive interface for padlock customization and purchase in just a few simple steps. After finalizing their digital padlock design and completing payment, users instantly receive a personalized video to download and share.
The rendering process is optimized to ensure minimal waiting time, while synchronization with the LED wall guarantees a captivating and immediate visual effect.
