BREAKDOWN
From city to city, a consistent visual language that celebrates innovation, community, and the spirit of Solana.
For Solana Hacker House 2023, we developed an ecosystem of digital visual content designed to accompany the international tour and transform each stop into an immersive and memorable experience.
The idea behind the project was to create a consistent visual language that could connect Solana’s global identity with the unique energy of each host city. We worked on a concept inspired by the world of blockchain and decentralized technology, translating it into dynamic forms, moving geometries, and ever-evolving digital landscapes.
Through 3D elements and generative atmospheres, the venues were transformed into vibrant and futuristic environments, amplifying the impact of the event and supporting different moments of the program — from talks to workshops, all the way to networking sessions.
Each visual was designed with strong attention to rhythm, color palette, and composition, creating a fluid narrative that could capture the eye and transmit energy.
The projections and digital content engaged with both the architecture and the audience, becoming an integral part of the live experience.
The result was a visual journey that made every Hacker House both recognizable and consistent, while still retaining a unique character for each stop.
A project that blends design, technology, and storytelling, strengthening Solana’s identity and celebrating the innovative spirit of its global community.
CREDITS
Client: Solana
Event: Hacker House World Tour 2023
Concept & Notch Designer: Lorenzo Venturini
JavaScript Developer: Luca Corsetti
Software: Notch Builder 0.9
