Society always proposes and imposes with greater force, styles of behaviour, models of thought and a codified aesthetic. It pushes us into easily labelable categories. The human peculiarity of being unique and particular is pushed into pre-composed and pre-compiled systems. Functionalism wants us to be equal, it builds spaces and organizes the world into blocks. Cans. Our eclectic, polygonal and multi-directional nature is closed in an indistinguishable system organized to occupy the minimum space.
But are we really willing to lock ourselves in a box?
roBOx21 is an interactive installation created by the ROOF videodesign studio, which, with artificial intelligence technology, captures and processes data from a webcam, translating them into colored textures inside an aseptic box. A mapped projection is activated with the human presence, revealing a world of sensations and emotions within what is apparently a white wall. The installation aims to explore the human interior, hidden behind an increasingly pervasive cultural homologation. The inner dimension is not only revealed, but it is also at the same time liberated, "made visible", and enjoyable by ourselves and by those around us. The visitor's physical body will be the actor and turn into a generator of particles and light trails.
FINAL RESULT
CREDITS
Concept: Mikkel Garro Martinsen
Notch Designer: Lorenzo Venturini
Interactive designer: Lorenzo Venturini
Studio: ROOF Videodesign
Notch Designer: Lorenzo Venturini
Interactive designer: Lorenzo Venturini
Studio: ROOF Videodesign
Client: roBot Festival 2021
Location: DumBo Bologna (IT)
Date: June 2021
Location: DumBo Bologna (IT)
Date: June 2021
