BREAKDOWN
Sfera Ebbasta embarked on a spectacular tour across Italy’s biggest arenas and stadiums — from Milan to the iconic Diego Armando Maradona Stadium in Naples.
Each stop was conceived not just as a concert, but as a fully immersive experience — a visual and sensory journey that pulled the audience into the heart of the performance.
To match this ambition, we developed a sophisticated real-time IMAG (Image Magnification) system, designed to enhance the artist’s stage presence and transform the stage into a seamless visual extension of the tour’s creative identity.
Live camera feeds were enriched with custom-designed visual effects, crafted to blend harmoniously with the show’s unique aesthetic.
These visuals were generated and integrated in real time, creating a dynamic and ever-evolving language on screen.
This ambitious and technically advanced project relied heavily on Notch, one of the most powerful platforms for real-time content creation.
The result was a show where every element — sound, video, lighting, performance — worked in perfect synergy, shaping a fully orchestrated visual ecosystem.
Through it, we were able to design and deliver complex stage effects: glitchy animations inspired by coding aesthetics, three-dimensional flames synchronized with sound and lighting cues, and fluid graphic layering that reacted to movements on stage.
This was a true team effort, born from a shared creative vision, advanced technical expertise, and a relentless pursuit of innovation.
The fusion of artistic expression and cutting-edge technology allowed us to push the boundaries of live event production, delivering an experience that was not only seen — but deeply felt.
CREDITS
Artist: Sfera Ebbasta
Creative Studio: Sugo Design, Andrea Gallo
Notch design & setup: GATE 1 Studio
Software: Notch RFX
Media Server: Pixera
Client: Vivo Concerti
Location: San Siro Stadium - Milan & Olimpico Stadium - Rome (IT)
Date: July 2025
